A team of specialists. For the price of one generalist.
Stop betting your growth on a single hire. Our fractional pods deploy 8–15 years of collective senior expertise — strategists, analysts, media buyers, technologists, ops engineers — at the cost of a junior-to-mid-level W2 employee.
Person vs. pod. The math.
The W2 Hire
Annual cost
$130,000–$145,000
salary + benefits + admin
Experience
3–5 years
Specializations
1 person, 4 hats
Productive hours
60% of 40 hrs/week / meetings, PTO, training
Time to impact
3–6 months ramp
Time to impact
$15k–$30k headhunter fees
Severance risk
2–6 weeks pay + benefits
The Richburg Pod
Annual cost
$138,000
Strategic Pod
Experience
15+ years
Specializations
3–4 senior specialists
Productive hours
100% allocated to execution
Time to impact
Days
Time to impact
$0
Severance risk
$0 — month-to-month
Marketing Specialty Pods
When you need help with one specific function.
Paid Media Pod
Senior buyers, creative strategists, and analysts running and optimizing your ad accounts.
MonthlyFees
$3,500/mo
+ % of ad spend over $25k/mo.
Analytics & Attribution Pod
Senior analysts and architects unifying your data and modeling what’s actually driving revenue
MonthlyFees
$4,500/mo
Lead Generation Pod
Outbound infrastructure for B2B, DTC, local, and professional services. Tactics adapt by audience.
MonthlyFees
$4,000/mo
Marketing Automation Pod
Lifecycle programs, CRM workflows, advanced segmentation, predictive sends, and multi-channel orchestration.
MonthlyFees
$4,000/mo
Web & App Development Pod
Continuous build and iteration: landing pages, A/B tests, integrations, and internal tools — sprint-delivered.
MonthlyFees
$3,500/mo
When to pick which tier.
When your back office needs the same expert treatment your marketing does.
Operations & AI Automation Pod
Workflow automation, AI agent integration, internal tools, and operational re-engineering.
Project Fee / One Time
$3,500/mo
Marketing Departmental Pods
When you need to replace a marketing role — or a whole marketing team.
Fractional Marketing Department
Replaces a CMO or marketing director and team. Fractional CMO + analytics architect + multi-channel execution team.
MonthlyFees
$18,000/mo
Strategic Marketing Pod
Replaces a marketing manager or senior analyst. Strategy lead + senior analyst + martech lead.
MonthlyFees
$18,000/mo
Flagship
Tactical Marketing Pod
Replaces a junior-to-mid marketing analyst. Strategist + analyst + campaign specialist.
MonthlyFees
$7,500/mo
Operations Departmental Pods
When you need to replace an ops role — or build the ops function from scratch.
Tactical Operations Pod
Replaces an operations analyst or coordinator. Ops strategist + automation engineer + ops analyst.
MonthlyFees
$7,500/mo
Strategic Operations Pod
Replaces an operations manager. Senior ops lead + automation engineer + ops analyst + integration specialist.
MonthlyFees
$11,500/mo
Fractional Operations Department
Replaces a COO or operations director and team. Fractional COO + ops architect + automation engineers + project management.
MonthlyFees
$18,000/mo
How "fractional" actually works
Each role in a pod is allocated a percentage of that specialist’s working capacity. A “20% Strategy Lead” means that strategist dedicates the equivalent of one full day per week to your business, across the month
Specialists work with 2–4 non-competing clients. The result: you get cross-industry pattern recognition your in-house hire could never develop, at a fraction of the cost.
Apply for Agency Builds
Pick the pain that matches yours from the selector — or skip the matching and book a free 20-minute call to talk through it directly.