If you haven’t rebuilt GA4 since the Universal Analytics sunset, your conversion data is wrong, your attribution is misleading, and you’re making decisions on bad numbers. This audit shows you exactly what’s broken — and what to do about it.
You migrated from Universal Analytics to GA4 and never went back to verify it
Your GA4 numbers don’t match your CRM, Shopify, or ad platforms
Your team uses GA4 default reports and suspects you’re missing something
You spend $10,000+/month on paid media and can’t trust your attribution
What we'll audit.
Property configuration, data streams, and timezone settings
Event taxonomy and conversion setup (vs. industry best practice)
Audience definitions and consent mode implementation
Attribution model selection and channel grouping accuracy
Cross-domain tracking and UTM hygiene
Server-side / Conversions API setup (if applicable)
Data quality flags (bot traffic, internal traffic, referral spam)
Comparison to your CRM and revenue truth (e.g., Shopify, Stripe)
What you'll get
15-page written report with prioritized findings
Side-by-side attribution comparison (current vs. recommended model)
20-minute Loom walkthrough from your senior analyst
30-minute Q&A call after delivery
Implementation checklist if you want to fix it yourself
$500 credit toward our Analytics & Attribution Pod if you onboard within 60 days
If we find what we usually find......
Most audits surface enough work that fixing it yourself isn’t realistic. If you want us to do it, you’d graduate to our Analytics & Attribution Pod starting at $4,500/month — and your $500 audit fee credits 100% toward month one.