Single-function pods

Lead Generation Pod

Pipeline you can actually forecast. Outbound infrastructure built for how you sell — B2B, DTC, local or professional services. We don't run one playbook against every audience.

$4,000/mo · setup pricing on request

Who it's for

Built for teams like these.

  • B2B and professional services with long sales cycles
  • DTC brands ready to grow past organic and word of mouth
  • Local service businesses serving a defined area
  • Teams whose growth depends on referrals and luck
What's included

What we own.

  • ICP and customer-avatar definition and refinement
  • Contact list building or paid audience strategy
  • Multi-channel sequences across email, LinkedIn, SMS and paid
  • Cold email infrastructure for B2B: domains, warmup, deliverability, compliance
  • Creative production for paid channels (DTC and local)
  • Meeting and purchase hand-off to your sales team
  • CRM integration and pipeline reporting

Deliverables and cadence

Set at kickoff with your sales team.

Team composition

Senior specialists, each at a set share of their time.

Starting composition. Larger scopes add an analyst and a designer or media buyer.

Monthly
$4,000/mo

Starting scope

Setup
On request

One-time

Timeline
Running in weeks

Not the months it takes to hire.

FAQ

Lead Generation Pod questions

How much does the Lead Generation Pod cost?

Lead Generation Pod starts at $4,000/mo. Larger scopes are quoted after a pod-fit conversation.

Who is on the team?

The starting team is Demand Gen Lead (20%), Copywriter / Creative (15%), Ops Specialist (15%). Each percentage is the share of that specialist's working capacity dedicated to you.

How does fractional work?

Each role is allocated a share of a senior specialist's capacity. A 20% role means the equivalent of one full day per week dedicated to your business, spread across the month.

How do we start?

Tell us about your gap on the pod-fit form. We reply within one business day with whether this pod fits, or which one does.

Compare every pod on the fractional pods overview, or start with an operations audit.

Could this pod close your gap?

Tell us what you need. We reply within one business day.