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Single-function pods

Paid Media Pod

Senior media buyers running every dollar. One buyer with one platform of expertise will not scale your ads. This pod brings buyers, creative strategists, landing page specialists and analysts together, working as a single unit.

$3,500/mo plus a percentage of ad spend over $25k/mo

See if this pod fits
Who it's for

Built for teams like these.

  • Wasted spend on broad audiences with no creative iteration
  • Creative refresh cycles that take weeks instead of days
  • Landing pages that don't match the ad's promise
  • Attribution that over-credits the platform you spend the most on
What's included

What we own.

  • Daily account management across Meta, Google, TikTok, LinkedIn, Microsoft and Reddit
  • Creative strategy and brief production
  • Landing page collaboration with our Web Pod or your team
  • A/B testing of audiences, creatives, offers and landing pages
  • Weekly performance reviews with the media buyer
  • Monthly strategic reviews with the paid media lead

Deliverables and cadence

Bi-weekly reviews to start; weekly on multi-channel scopes.

Ad spend fee applies above $25k/mo total spend: 10% of spend from $25k to $100k, 8% from $100k to $250k, 6% above $250k.

Team composition

Senior specialists, each at a set share of their time.

Starting composition for one channel. Multi-channel scopes add a creative strategist and an analyst.

Monthly
$3,500/mo

plus a percentage of ad spend over $25k/mo

Setup
$0

One-time

Timeline
Running in weeks

Not the months it takes to hire.

FAQ

Paid Media Pod questions

How much does the Paid Media Pod cost?

Paid Media Pod starts at $3,500/mo plus a percentage of ad spend over $25k/mo. Larger scopes are quoted after a pod-fit conversation.

Who is on the team?

The starting team is Senior Media Buyer (30%), Media Buyer (10%). Each percentage is the share of that specialist's working capacity dedicated to you.

How does fractional work?

Each role is allocated a share of a senior specialist's capacity. A 20% role means the equivalent of one full day per week dedicated to your business, spread across the month.

How do we start?

Tell us about your gap on the pod-fit form. We reply within one business day with whether this pod fits, or which one does.

Compare every pod on the fractional pods overview, or start with an operations audit.

Could this pod close your gap?

Tell us what you need. We reply within one business day.

See if this pod fits